O melhor lado da Publicidade móvel
O melhor lado da Publicidade móvel
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This happens through auctions on Ad Exchanges, where publishers offer their ad inventory and advertisers bid on them, with winners’ ads finally shown to the visiting user.
Publishers sell, manage and optimize their online ads inventory with the help of the supply-side platforms. SSP dashboards allow publishers to control many aspects of their campaigns, including position, formats of ads, price per impression and other parameters.
This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements.
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Atualmente é a estraté especialmentegia do publicidade online Muito mais utilizada, pois passamos Muito mais tempo conectados a um smartphone do que qualquer outro dispositivo. Isso faz com que as marcas escolham adaptar os seus anúncios ao formato Mobile.
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RTB with its precise targeting has made online advertising more effective for both publishers and advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it helped increase the revenues of publishers. These are just two click here of the many benefits of RTB for the online advertising ecosystem.
In a traditional media buying process, you have to manually buy ads. Let’s say that you find a magazine that serves your buyer persona.
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These auctions take place in milliseconds, dramatically cutting the time it takes to buy ad space. RTB auctions replace traditional ad buying processes, allowing advertisers to place hundreds or even thousands of ads almost instantly.
It ensures that your ad is relevant: With real-time bidding, you’re also making sure your ad is relevant to the user. You’re not spending money on people who have zero interest in your business.
Your DSP determines that the impression fits your parameters, so it places a bid in the exchange. If your offer meets the floor price, you win the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.